How To Enhance Your Conversion Rate Optimization -

How To Enhance Your Conversion Rate Optimization

conversion rate optimization

As ranking on search engines gets harder and getting organic traffic becomes even more difficult, many marketers have completely forgotten why they market their brands in the first place and why conversion rate optimization is important.

More and more marketers are easily getting distracted as they try to get more visitors to their website. As soon as a visitor lands on the website they end up not converting since there’s no well defined path that guides them through the sales funnel.

conversion rate optimization

It is important to remember that SEO goes hand in hand with conversion rate optimization. Your CRO rates will not improve if you’ve done bad SEO for your site.

In this article we cover some essential optimization you’ll need to implement if you want to see a rise in your conversions.

Call To Action Conversion Rate Optimization

You should make a point of creating a call to action on every landing page that’s on your website. This is also true for every conversion opportunity that you have on your site.

conversion rate optimization

While it’s important to use relevant content, engaging language, and strategies that are engineered to convert a visitor into a customer or a lead, many marketers are guilty of taking it too far sometimes by asking too much of their prospects.

Many marketers make the mistake of excessively optimizing their landing pages to the point that they forget what action they intend for a visitor to take once they land on their page. As marketers, our main goal in optimizing our page should be to make it easy for visitors to easily find what they are looking for.

One of the best ways to achieve this is by consulting with your visitors.

To do this all you’ll need are a handful of test subjects and a screenshot of your landing page.

The process is easy. Show the test subjects the screenshot of your landing page for about 5 seconds. Remove the image and ask them what the landing page is about. Also, ask them about what the main call to action for the landing page was.

Chances are you’ll find out that your landing page is designed to please search engines and not to encourage prospects to achieve the goal you had in mind.

When creating landing pages, here are a couple of things that you need to keep in mind:

  • Reduce Distraction

Define the one action you want the visitor to take and make it clear

  • Get rid of vague language

You should aim to show exactly what it is you do intead of simply making a statement that you’e good at it.

  • Enhance Your Page’s Readability

Ensure that the titles and images you use support your objective.

  • Articulate The Page’s Objective

Set your expectations by ensuring your CTA is straightforward and concise.

By following the above tips we can lay out a clear path for them to follow in our sales funnel.

Laser Target Your Audience For The Best Conversion Rate

In a bid to draw in more traffic, marketers end up crafting a message that is meant to appeal to everyone. While this indeed works in drawing in more number to your site, you’ll also realize that your conversion rates are slowing down. This is because when you create a landing page that appeals to all, you will end up with a big number of unqualified leads.

To avoid this trap, you need to create a more personalized message, one that has laser-accuracy. As soon as you’ve identified your target audience, you need to ask yourself the following questions:

  • Which customers are most important to your business?
  • How can you make them understand how important they are to your business?
  • How can this message best delivered?

In order to achieve these goals you’ll need to come up with a solid content marketing strategy. Create content that is highly personalized. For instance, you could publish your findings on a particular pain point for the audience in your niche. This way you could educate your audience on your unique selling point.

To avoid creating stale content marketers should do the following:

  • Analyze their audience
  • Come up with well rounded personas
  • Divide and match up your existing audience to these personas
  • Create landing pages that are designed to appeal to these personas
  • Finally, measure how well your landing pages perform

Legitimize Your Brand

brand building

People want to engage with an authentic brand that is reliable, trustworthy, and thorough. Even though authenticity isn’t a metric that can be manipulated or easily measured, there are still some tweaks you could make on your content to make sure it fits in your CRO strategy.

Unfortunately, many times as marketers we sell ourselves short when we modify an otherwise compelling and unique message just so that we can shoehorn in our preferred keywords.

Always avoid creating content that can be easily found on other websites. I mean content that does not engage your audience and does not stand out.

Unfortunately, it is this kind of content that is found on most websites. Content that is hyperbolic and vague forcing the customer to navigate their way through the site in order to understand exactly what kind of service is on offer.

This practice has made homepages redundant.

Instead of using general terms as well as vague images on your website’s homepage to market your service, why not integrate the products/services you offer directly in your value proposition.

There are a number of things you can do to improve the quality of your website’s copy and to make it concise.

  • Customer Surveys

Find out from your customers what questions and challenges they have. Once you have all this information down, go ahead and group it into various categories and then address these questions directly into your content marketing strategy.

  • Figure out what problems your customers have

You can easily understand what problems your site visitors/customers have when navigating your site but looking at some key metrics. One such metric is the bounce rate which is a measure of how long a web visitor stays on your site.

By taking a keener look at why web visitors aren’t staying on a particular page for long and leaving as soon as they land on the page, you could diagnose what the problem with the page is.

  • Change Your Perspective

If you want to create content that engages your audience you’ll need to write it from your visitors’ perspective. Understand their pain points then write from that perspective. You will need to focus on points that are problematic and offer a solution.

By distinguishing ourselves from our competition, we might be able to get our customers the help they seek. In the process we’ll give our brand all the good publicity it needs as well as an opportunity to better explain our unique selling point.

Here at NoRiskSEO we aim to increase our clients conversion rates by optimizing your entire website. Our services included content creation, paid ads, web design, email marketing, web development, social media branding, ecommerce design, video production, and search engine optimization. Give us a call on 866-374-7945.


By Mervyn Kinuthia on February 20, 2018

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