Industrial Internet Marketing Services - SEO & PPC by

Industrial Internet Marketing Services – SEO & PPC

Industrial Search Engine Marketing Services - SEO & PPC

industrial internet marketing servicesIndustrial internet marketing services, also known as industrial search engine marketing, can be one of the most efficient forms of advertising.

Unlike traditional mediums of advertising, you are hoping that your message will catch the attention of a prospect at the exact time they are in a buying mode.

A perfect example is placing an ad within a leading trade publications. What are the chances that a buyer is looking for your specific product at that exact time when they see your advertisement?

Search engine marketing has one clear benefit. As an example, the person who types in "cnc machines for sale" is looking for that exact product and getting in front of a buyers eyes at the exact time their interest is peaked, can significantly increase your ROI.

Different Mediums of Advertising with Industrial Internet Marketing Services

So you have a clear understanding of the benefit to being on Page One of Google when a visitor types a query that is relevant to your products or services. However, how do you get to Page One in a fast & safe manner?

There are two primary forms of industrial search engine marketing:

1) SEO - SEO or search engine optimization, is the process of optimizing your website for both humans and search engines. There is numerous aspects of SEO that is required for you to gain the trust of Google to be listed on the first page. In its simplest of elements, there is on-page SEO & off-page SEO.  Both are equally important to obtain the credibility to be listed on Google. It is important to note that SEO is an on-going process which can take anywhere from 3 months to 9 months, depending on the competitive nature of your business. For more specific information on how to gauge the competitiveness of your industry. Read this. 

On-Page SEO is the act of modifying multiple elements of your website to make it clear to both your visitors and Google what your specific page is about. There are many pieces of website code that must be modified in addition to some visual elements on your website. The is about 8-12 possible changes that can be made and these are made on a case-by-case basis. Feel free to reach out to one of our industrial internet marketing consultants for a free review on how your on-page SEO can be improved.

Off-Page SEO is the act of reaching out to relevant website owners and requesting a guest blog post, creating authoritative properties that you constantly update with useful, helpful, & relevant industry information. This is one of the most time consuming tasks as you must not only create the relationship, create the content, optimize the content, but this must be continuously done on a daily basis.

2) PPC  - PPC or pay per click advertising, is when your company is charged each and every time your ad is clicked upon by a potential customer. The good news is that you can determine the search query that trigger your ads. However, you want to be methodical, as some of the "no brainers" are the keywords that will cost your company the largest amount of money. If you have not ran an active PPC campaign in the past, you will no data for a certified Google Adwords specialist to analyze. If this is the case, a new campaign will have to be created and the performance of each keyword will need to be tracked.

During the first month, it is normal not to hit a home-run. This is because we are identifying which keywords are interacting with your website at a favorable rate by viewing important data such as: Bounce Rate - how many people leave your website upon landing on it, Page Per Visit - how many pages within your website these visitors are going to, Time On Site - shows how long your visitors stayed on your website for that keyword, Conversion Rate - out of all those visitors, who converted? After having this data, our team eliminates the poor performing keywords and reallocates that money into the keywords with favorable data. The larger the data sample, the better.

Getting Visitors that Request RFQs & Closing Them

Fast forward a few weeks for industrial PPC advertising or months for industrial SEO advertising and you will now have visitors. However, visitors in and of itself will not provide you with an exceptional ROI. This is what helps be considered an industry leading industrial search engine marketing company.industrial search engine marketing services

The most critical aspect of seeing the most favorable ROI is conversion rate optimization. 

Conversion rate optimization is the process of making alterations to your website or landing page to compel more users to reach out to you for a quote. Do you have a free white paper you can offer your visitors if they contact you? Can you send free samples of your product? Do you have any case studies that highlight the positive financial impact your product has had in other industries?

Even simple aspects that you may overlook does matter. Did you know an orange button converts better than a standard grey button? Sounds silly, but data does not lie. Everything we do is tracked, from form submissions to phone calls, you will know the performance of your industrial internet marketing services campaign.


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