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How to Use SEMrush to Propel Content Strategy

Backlinks Strategy

Regardless of the influx of various SEO tools available in the market today, the majority of professional bloggers have shown a preference for SEMrush. Its efficiency and popularity are actually backed by research from Robbie Richards, who revealed that this SEO tool is the number one choice among marketing experts. Hence, SEMrush has been hailed as the go-to tool for keyword and competitor analysis.

In this post, we will discuss why SEMrush is a crucial tool for any aspiring and even established marketing expert. The focus is given to the practical ways this SEO tool can help you out in achieving your goals. So if you are managing a blog and have only begun considering SEMrush in your business, then this article will be able to assist you in appreciating the tool’s maximum potential.

What is a Content Marketing Strategy?

Before delving into the importance of SEMrush in content strategies, it is imperative to gain an understanding of this particular marketing platform.

So, what is content marketing?

Content marketing is a type of marketing strategy that aims to catch the attention and develop relationships with your brand’s target market. In a nutshell, it accomplishes these goals through the creation, distribution, and promotion of worthwhile and relevant materials online. Apart from the sales and higher search engine ranking, content marketing strategies zero in on transforming you into a reliable and credible authority in your industry.

What makes this strategy different from direct selling of products or services is the manner the goal is achieved. That is, the success of content marketing relies heavily on the value of the content put forward by the brand. Good online content translates to responsive and loyal followers, who will eventually turn into regular spaying customers. There are various kinds of content such as blog posts, infographics, videos, ebooks, case studies, images, whitepapers, and guides.

What is SEMRush?

To ensure that you implement an effective content marketing strategy, it is crucial to determine the precise goals you want to achieve for your brand. Do you aim to gain more valuable leads or higher sales? Are you pushing to attract more subscribers to your packages or are you introducing a new product? You need to be specific in the results you want to accomplish to maximize the benefits of content marketing.

Instead of simply churning out content based on random ideas, creating a clear and concise content marketing strategy will narrow down your concerns and help you identify measurable results. This is where SEMrush comes in.

Basically, SEMrush is an effective SEO tool that finds cost-effective keywords for your brand. It also provides services like SEO audit, backlink analysis, and competitor keyword strategy research. With the constant demands and changes in the digital world, SEO has emerged front and center when it comes to gaining a competitive advantage in any industry. This makes SEMrush an attractive tool for countless new and experienced bloggers who aim to produce content that their target market would appreciate.

How to Take Advantage of SEMRush

Your first step: keyword research. SEMrush is often described as a tool that’s easier to use than Google AdWords. This makes it an attractive choice for brands that are searching for other platforms outside of Google.

Keywords are the reason your target audience find you online. This makes the keyword strategy a crucial part of any content marketing blueprint. To help you with this key part of your strategy, SEMrush finds the keyword phrases that have the potential to gain maximum traffic. This tool provides its users with relevant SEO data to guide keyword optimization plans and content tactics.

SEMrush provides various keywords based on a specific root word relevant to your brand. In doing so, its users gain a deeper understanding of the online search behaviors of their target audience. Consequently, this eliminates unnecessary and useless guessing on your part. More importantly, it allows for a more accurate and pertinent picture of your market.

This SEO tool shows its users the average number of times a particular keyword or phrase appears in searches every month. Apart from this information, SEMrush also reveals the level of competition for these keywords. Other relevant data from this tool include the top sites on Google for the specific keywords, average costs of a PPC ad click on AdWords, and even the number of pages the search engine allocates for the said query.

Understanding Competitors

SEMRush offers a convenient platform for its users to measure their performance in comparison to their competitors. It also shows the keywords as well as websites that provide the highest success for them. With the sheer number of blogs out today, it is imperative to have a feel of how your own website measures up to others. Knowing how your competitors are faring in the industry can prove to be extremely useful in terms of your short- and long-term goals.

This SEO tool allows its users to gain a more in-depth understanding of the success of their competitors. Knowing the keywords they use as well as the success rating of these phrases translate to a more comprehensive and accurate marketing plan. In terms of content marketing, you can take advantage of this knowledge by producing content that targets the particular keywords.

Knowing Where to Go Next

SEMrush has an easily comprehensible and functional interface, which makes it simple to navigate and explore. More importantly, the ease of use and convenience it offers makes for a straightforward visualization of metrics and analysis of data for future strategies.

This SEO tool allows its users to keep track of their current and even previous rankings easily. Its clear-cut interface clearly shows the site’s performance, offering users a clear picture on their progress or lapses. It also shows your Google ranking over a particular period, allowing you to determine which strategy worked and what needs to be halted. For example, you might identify a blog post that gave you incredible traffic a year or so ago. Knowing this information, you can simply write related content or repeat the same strategy you used?

The Takeaway

SEMrush is beneficial to all kinds of sites regardless of size, industry, and other tools utilized. Users of this SEO tool have found it extremely helpful in identifying various profitable keywords for their brand, page rank checks, on page SEO auditing, and even backlinking.

Without tools like SEMrush, site owners tend to miss out on opportunities. For example, bloggers who are unaware of the keywords used by their target audience fail to optimize their sites accordingly. Some pages on your website might actually be hampering your reach – and you’re not even aware of it.

By Amanda Disilvestro on August 9, 2018

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