Visme vs. Canva: Take Your Infographics to the Next Level -

Visme vs. Canva: Take Your Infographics to the Next Level

Did you know that when someone hears information they’re only likely to remember 10% of what they heard three days later, but if they see that same information accompanied with a relevant image, they will retain 65% of the info three days later. This and many other reasons is why infographics are such a popular method to display instructions, statistics, and data, whether it be for marketing, educational or professional use. Humans are visual learners and infographics are a simple, engaging, and digestible way to share content.

Source: NeoMam Studios

However, creating infographics is not an easy task for the non-designer folks. Which is why easy-to-use design programs, apps, and software have become increasingly popular over the past 5 years. For those who do not have the budget to hire a designer or skill set to learn photoshop, they can sign up for a service, choose from thousands of templates and easily create infographics! Two of the most widely used design solutions are Canva and Visme. Here we’ll compare and contrast the services and discuss pros and cons for both. Let’s dive in!

Canva Overview

Canva was founded in 2012 in Australia and has experienced significant growth since, they boast over 10 million users. They offer both a web-based program, as well as apps for iPhone and iPad. Canva offers a free version as well as tiered plans (more on that later). They have a clean interface, with easy to use functionality. It takes less than a minute to sign up for a new account and get started. If you want to delve deeper into design, their design school offers tutorials, articles, and teaching materials.


Canva Pricing

Canva is definitely known for its fairly robust free platform. Freelancers, small businesses, teachers, and self-employed professionals alike can definitely utilize the free version and find it capable enough to fulfill their infographic needs. You are given 1GB of storage, 2 folders to organize designs, and even have up to 10 team members. There are other pricing tiers that offer business plans (billed per person, per month), or customer enterprise solutions for large organizations. Canva offers discounts if you pay annually, as well as discounts for qualifying teachers, students, and non-profits.

Canva Pros

  • Canva has over 50,000 templates to choose, however those are not all infographic-specific. (Note: you only have access to 8,000 of the templates if you are using the free version). They also have over 1 million images (stock photos, graphics, etc) to enhance your infographics.
  • The ease of use is very high; the user interface is simple to understand, with a clean and intuitive layout. When designing infographics you utilize quick drag and drop capabilities.
  • Their free version is fairly robust (much more than Visme), and allows users to download infographics without the Canva logo or watermark

Canva Cons

  • While free users can download infographics without canva logo, the branding options for the free version are very limited. Users cannot upload their own logos or fonts. You can upload your own images, so theoretically you could try a work around and just upload logos as an image, and place on infographics. But you aren’t able to access the other branding guide features

  • There are over one million photos and images, however that can be misleading because some of them do require a purchase. It is a low price point starting at $1, but that can add up!
  • One of the big user complaints with Canva is there is no option to embed videos or any live-data. The business version lets you export GIFs, but that’s about it. This isn’t a huge drawback when creating infographics, as they are mostly static content.

Visme Overview

Visme pitches themselves as a graphic design service trusted by over 1.3 million marketers, communicators, executives, and educators from over 100 countries. Visme is definitely geared more towards paid-subscription users, the free version is pretty limited. However, the paid version does offer some pretty in-depth and interactive features that Canva does not.

Visme Pricing

While Visme’s free version definitely will not serve as a long term solution, they are more transparent than Canva about their pricing structures and discounts. They offer a standard individual subscription for a price point of $19/month, and then multiple tiers after that for businesses. Vismes also offers discounted subscriptions for students, educators, and non-profits, or when paid annually.

Visme Pros

  • Visme is fairly straightforward to get signed up and designing (not quite as easy as Canva). They also have drag and drop features for content and images.
  • Visme offers a ‘suggested content’ tool for infographics, which intuitively gives you content pieces that might be useful based on the theme.
  • Visme’s infographics are separated into content blocks, so if the template you choose is too large, or you don’t like a specific sections, it's easy to delete or edit. This offers a little more flexibility than Canva as their templates are in one piece.
  • For the paid version of Visme there are much more in-depth features including built-in analytics for graphics to measure your content’s performance. They also have an integration with MailChimp.
  • Visme allows for video integration, as well as other live-data, you could even record voice overs for interactive graphics.

Visme Cons

  • The biggest drawback to Visme is that their free version only allows for 3 designs to be created, so this program is definitely more beneficial for the paid user. The free version also only allows user to download in JPEG or PNG format (not PDF) and includes the Visme watermark, sometimes more than once. Which doesn’t make it viable business option when creating infographics.
  • While Visme does offer more functionality for their users, that comes with their platform and interface being a little more complicated to use over Canva. Take a little longer to learn how to use the system.
  • Visme does not offer an iPhone or iPad app.
  • Their template library is smaller than Canva, with approx 500 options to choose from.

Bottom Line

Both Visme and Canva are fantastic options that allow users to quickly and easily select infographic templates and customize based on their needs. Canva definitely offers a more robust free version, so its better suited to freelancers, smaller businesses or anyone on a budget. Canva also is a little bit easier to use for non-technical folks that still want to create eye-catching graphics. If you want to get more in-depth, are comfortable with taking longer to learn the platform, and perhaps paying for a subscription level, then Visme is for you! Especially if you are looking for more of a range of features such an built-in analytics, integrations with other tools, or live-data functionality.

Now that we’ve discussed all the nuts and bolts, are you ready to take your infographics up a notch?

By Amanda Disilvestro on June 12, 2018

FREE Website Analysis
Value = $249.95